by Santi | Jul 17, 2023 | Book Notes, Communication, Marketing
All the notes were taken directly from the source mentioned. – – – Create something remarkable and put it infant of people predispose to care Create ideas with an eye to maximizing their stickiness SUCCESs • Simplicity: One sentence statement so... by Santi | Jul 5, 2021 | Articles, Entrepreneurship, Marketing, Mindset
All the notes were taken directly from “This is Marketing” by Seth Godin – – – Quarter-inch drill bit Analogy “Harvard marketing professor Theodore Levitt famously said, “People don’t want to buy a quarter-inch drill bit. They want... by Santi | Jun 29, 2021 | Book Notes, Entrepreneurship, Marketing
All the notes were taken directly from the source mentioned! – – – How to make it happen? Offer a creative solution Narrow who’s it for (smallest viable market) Create a compelling story Spread the word Show up consistently Solution = Feeling Mirror...
