Santiago Barragan Noguera
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Seth Godin on What People are Really After

Seth Godin on What People are Really After

by Santi | Jul 5, 2021 | Articles, Entrepreneurship, Marketing, Mindset

All the notes were taken directly from “This is Marketing” by Seth Godin  – – – Quarter-inch drill bit Analogy “Harvard marketing professor Theodore Levitt famously said, “People don’t want to buy a quarter-inch drill bit. They want...
This is Marketing – Seth Godin

This is Marketing – Seth Godin

by Santi | Jun 29, 2021 | Book Notes, Entrepreneurship, Marketing

All the notes were taken directly from the source mentioned!  – – – How to make it happen? Offer a creative solution Narrow who’s it for (smallest viable market) Create a compelling story Spread the word Show up consistently Solution = Feeling Mirror...

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