by Santi | Aug 2, 2021 | Book Notes, Entrepreneurship, Management
All the notes were taken directly from the source mentioned! – – – Discover your strengths Work on improving your strengths (Resources should go from make you competent into making you a star performer) Look where your intellectual arrogance is...
by Santi | Jul 5, 2021 | Articles, Entrepreneurship, Marketing, Mindset
All the notes were taken directly from “This is Marketing” by Seth Godin – – – Quarter-inch drill bit Analogy “Harvard marketing professor Theodore Levitt famously said, “People don’t want to buy a quarter-inch drill bit. They want...
by Santi | Jun 29, 2021 | Book Notes, Entrepreneurship, Marketing
All the notes were taken directly from the source mentioned! – – – How to make it happen? Offer a creative solution Narrow who’s it for (smallest viable market) Create a compelling story Spread the word Show up consistently Solution = Feeling Mirror...
by Santi | Nov 25, 2020 | Blog, Creativity, Entrepreneurship, Learning Process
To disrupt the “status quo” (which includes accepted norms, behaviors, products, and services), it is of incredible importance to engage in more in-depth observation, questioning, association, networking, and experimenting. All of these are essential...